Wednesday, July 28, 2010

Playhouse Launches a New Logo

Look out for our brand new logo as we roll it out over the coming weeks and months. The new design was developed during July through a detailed dialogue between playhouse staff and Mexico-based graphic designer Denisse Pina. In a series of discussions staff focussed in on what we wanted to achieve, and our wonderful Marketing intern Cristina Bringas relayed our thoughts to Denisse as she offered a number of concepts and renderings to choose from.

The logo will appear on our new season brochure- also completely redesigned by Denisse - which'll be hitting over 30,000 doormats in August. Following that, you'll begin to see it on our other communication materials like our e-newsletter and website.

We think the logo really speaks to our vision for the theater and our committment to diversity, to a sense of history, and to a contemporary outllook. We love it! We hope you like it too.

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